美团翻车!骑手宣传片被批脱离现实,网友:这碗鸡汤太毒
美团翻车!骑手宣传片被批脱离现实,网友:这碗鸡汤太毒
  • 2026-03-21 05:29:32
    来源:挤眉弄眼网

    美团翻车!骑手宣传片被批脱离现实,网友:这碗鸡汤太毒

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    \u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e跑三个月外卖就能买价值一万五的相机?送餐途中还能用相机拍摄美景?\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e这一片段出现在美团近期发布的一则宣传片中,该宣传片因过度美化骑手工作现状,被网友痛批“何不食肉糜”,目前已悄然下架。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e这支时长近3分钟的宣传片,以“她用外卖开启了另一种人生”为主题,讲述了一位前平面设计师转行送外卖的故事。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003csection style=\"caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; margin-bottom: 24px; margin-left: 8px; margin-right: 8px; outline: 0px; text-align: center; visibility: visible; white-space: normal\" data-exeditor-arbitrary-box=\"image-box\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003cp\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e片中主角自述因不满办公室两点一线的枯燥工作,主动选择成为外卖骑手,还以第一视角传递“送外卖能随时欣赏沿途风景”、“离梦想更近”的理念,镜头里不乏各种唯美画面。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e\u003c/p\u003e\u003csection style=\"caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; margin-bottom: 24px; margin-left: 8px; margin-right: 8px; outline: 0px; text-align: center; white-space: normal\" data-exeditor-arbitrary-box=\"image-box\"\u003e\u003c!--IMG_1--\u003e\u003c/section\u003e\u003cp\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e主角还提到,“通过三个月送外卖的收入,买了台新相机”。后经网友对比,找出该相机价值一万五。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e可实际情况呢?\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 82, 255)\"\u003e刻意美化劳动压力,无视行业真实处境\u003c/span\u003e\u003c/strong\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e据2025年外卖行业真实收入水平,多数城市骑手单均提成在3-8元,若按片中主角当日约30单的工作量计算,扣除平台抽成、罚扣款后,月收入普遍不足5000元,一线城市头部骑手需日均跑50单以上、月工作超30天才能月入过万,普通骑手完全无力在三个月内攒够1.5万元买相机,有骑手直言“这是把生存写成了童话”。\u003c!--AI_AD_1000--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e不少网友称,真实骑手的日常是与配送时效赛跑,“欣赏风景”对他们而言是完全脱离现实。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003csection style=\"caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; margin-bottom: 24px; margin-left: 8px; margin-right: 8px; outline: 0px; text-align: center; white-space: normal\" data-exeditor-arbitrary-box=\"image-box\"\u003e\u003c!--IMG_2--\u003e\u003c/section\u003e\u003cp\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e还有网友一针见血称,不知道美团哪来的勇气拍摄这部宣传片,“感觉既不尊重外卖员,也不尊重真正爱好摄影的人。”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003csection style=\"caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; margin-bottom: 24px; margin-left: 8px; margin-right: 8px; outline: 0px; text-align: justify; white-space: normal\" data-exeditor-arbitrary-box=\"wrap\"\u003e\u003cp\u003e\u003cspan style=\"letter-spacing: 0.544px\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 82, 255)\"\u003e励志宣传需扎根现实\u003c/span\u003e\u003c/strong\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003cp\u003e\u003c/p\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e美团数据显示,近年女性骑手三年激增70万,增长率达35.6%,其中大多是求职压力、行业裁员等被动选择,而非宣传片中“追求自由”的主动转行。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e用夕阳、彩虹和买相机的“童话”,\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: normal\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.85)\"\u003e给骑手的生存困境套上了唯美滤镜,却忘了镜头外的真实日常。把\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: normal\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.85)\"\u003e被算法裹挟的牛马\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: normal\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.85)\"\u003e包装成\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: normal\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.85)\"\u003e赏风景的追梦路\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: 0.034em\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9)\"\u003e”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style=\"letter-spacing: normal\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.85)\"\u003e,本质是对劳动者的不尊重。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"margin-bottom: 24px; margin-left: 8px; margin-right: 8px; margin-top: 0px; text-align: justify\"\u003e\u003cspan style=\"letter-spacing: normal\"\u003e\u003cspan style=\"font-size: 16px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.85)\"\u003e励志从不是粉饰苦难,宣传更不该脱离现实。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cdiv powered-by=\"qqnews_ex-editor\"\u003e\u003c/div\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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    【纠错】【责任编辑:Vayne。】